BIMBO is one of the most famous bread and cake companies in Spain. They recently decided to offer their customers this amazing Sponge Bob Squarepants toaster –  each bread pack gave customers a chance to win one of 1000 co-branded promos.  This competition was spotted at  CONDIS supermarkets in Barcelona.

Promotional Gift Spain - Sponge Bob Toaster

This yellow toasting machine is a real complementary product to be sold with bread. And it is very fun : the face of Sponge Bob is grilled on your toast. Very cool, isn’t it?

BIMBO Promos - Sponge Bob Toaster

Finally, what we loved in this promotional item is its innovative aspect and the fact the yellow colour with the 2 brands printed on it. It is fun, original and using a world famous licensed character : these promotional campaign will definitely drive sales.

If you want to know more about co-branding or using under-license characters, check out these other blogs:

What would make great options if this company decided to opt for a gift with purchase promotion ?