A promo gift is being offered by French cosmetics company Innova to their customers. What you have to do is purchase more than $35 in their selected Priceline stores in Australia. Be careful, it is not available when you order online.
As you can see on the picture, customers have a choice between the two below. Take a look at these coloured cosmetic pouches that comes along with Innoxa products as gift set!
- A promo gift by Innoxa
How can you boost your sales with this promo gift ?
One of the most common marketing strategies that most businesses use nowadays is to offer customers gifts with purchase. Here, the customers can obtain these item for free when they buy for more than $35.
Customers always enjoy when they receive a free promotional item. Giveaways are good incentives when it comes to increasing your brand awareness and enhancing customer relationships. First, by allowing customers to choose their own gift set items, the company is actually including them into such promotions. It allows customers to feel the company gives their consumers a say in the promotions.
Offering this kind of promo gift would be able to attract the attention of the targeted audience : women. Indeed, cosmetics is a women’s hobby and they love buying beauty product. All women love free gifts that come along with their purchase.
It should also be noted that these pouches would be useful for travelling or even to store cosmetics products. At least, customers are able to reuse the promotional item. Innoxa took this marketing strategy to attract buyers into their stores.
This marketing gift helps increase sales because when women use these products, many other people would be able to see the company brand name imprinted on these pouches. A simple promo gift offered could easily become a free advertisement for you.
