Since classes are starting soon, we are seeing many back to school promotion at supermarkets. Case in point- this on-pack offer from Alfonso’s Chocolate Champorado. They are offering free pencils and sharpeners to their customers as an on-pack offer for kids.
When it comes to promotional breakfast products, we often get related items such as a bowl, spoon, and even tumbler. However, this on-pack promotion is rather different because we rarely see stationery items or school supplies being offered as a marketing gift.
How to obtain the freebies? Buy a set of three cups of instant champorado mix and customers will get a back to school promotion gift: Mongol pencil and a sharpener. For those not in the know, “champorado” is chocolate-flavored rice porridge usually eaten at breakfast.
Since we rarely see pencils and sharpeners being offered as promotional gifts, we can say that it made a very remarkable promotional campaign. Here’s why:
Novelty: When we saw this, we noticed that the shop has already sold a significant number of instant champorado cups. This only shows that the uniqueness of the in-pack gift moves customers to buy them.
Practical Value: Shoppers appreciate a useful, practical gift that can improve the quality of their life. In this example, it is the practical value of the gifts that encourage people to buy the main item because they know they will be rewarded with another useful item at no additional cost.
Relevant: Although schools are not opening yet, the freebies serve as a reminder to customers that despite the recent COVID 19 situation, learning should not stop.
What we like about back to school promotions is that it is very easy to implement. Its no-frills marketing strategy is not only cost-efficient but remarkable as well. So, if you are thinking of having a back to school promotion, we share some easy tips to make it a success!
If you need help with your back to school promotion, then do not hesitate to get in touch with ODM. You can rely on us for high-end custom promotional merchandise in line with your branding and promotional needs. Our team will assist you from product brainstorming, to sampling, and all the way through manufacturing.
If you need more ideas, do check out the following blogs.
If you are looking for cool back to school ideas, here is a list you can check out. You will surely love number 3!
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