Just 3 months till France celebrates Bastille Day, its national holiday on 14th July. It is an anniversary held each year to commemorate the storming of Bastille fortress-prison in 1789.

The celebration begins with a spectacular parade down the Champs Elysees, where the different military contingent marches down the streets lined with spectators.   The president of France will then conduct interviews for the press to discuss about the future of the nation.

Companies may take this opportunity to advertise and promote themselves in France, or to French people around the world.   Flags would be in demand in France and are used to decorate various landmarks.   Some ideas for marketing to this target audience…

Wine, Cheese and all that food Gastronomy plays a massive part in French Culture. It is no coincidence that our Wine Albums and so many wine games were developed by French people.

Figurines Introduce a whole parade of collectible figurines to commemorate the day.  Asterix and Obelix are just 2 of the well known cartoon characters of France.  We can license characters or design unique ones.

 

 

 

More promotional products and information on business in China can be found on ODM’s website in french.