Bodybuilding.com has designed their own customized scent. Just spend $75 or more on their bodybuilding.com online retail store and add this customized scent into your shopping cart when you check out. Humans beings are people that closely relate their sense of smell to emotions and memory. It is an unusual marketing approach but it is rather effective.
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Why offer a customized scent as a promo gift?
Offering a customized scent as a promo gift is actually a very considerate and practical move by bodybuilding.com. This scent can be put into a car or a bag, allowing it to freshen up the air of its surrounding. For people that hit up the gym or exercise, being able to relax in a place with great smell is a perfect relaxing remedy.
By offering customized scent, you are opening yourself up to a lot of different opportunities. You can mix and match different ingredients to create your own unique scent. You can also play around with the shape of the freshener and create different and unique designs to brand your logo or message on this customized scent. This will spark interest and increase awareness about your brand.
You can also use recyclable material as a basis when creating your customized scent. The holder can be made up of recyclable cardboard or paper. By doing so, you market yourself as a company that is not just profit driven but also one that is socially and environmentally concerned. Your company will likely be patronized more by the public. This is because generally, the public are more willing to spend money on a product if they know that a portion of it is going to help the environment