Rose liqueur was enjoyed by the elites of the Austrian empire and Kingdom of Prussia, only to be revived by British entrepreneur, Lawrence Huggler and launched across the UK a few years ago. In order to stand out on the drinks scene, it’s key to offer great promotional products. Lanique participated at the Imbibe Live 2017, drinks exhibition, where we had noticed these appealing POS items, including a branded garden umbrella and deckchairs.
This display set the scene for a nice summer garden party, relaxing on the deckchair with a Lanique cocktail in hand. Moreover, the design is very effective with drink splashes surrounding the Lanique bottle, helping to draw the eyes in.
The takeaway point from this promotion is that a concept will work anywhere if you set the mood first. Whether you place these items in an expo or a supermarket, the customers will perceive them similarly. Just be certain that all the right elements, branded garden umbrella and deckchairs, in this case are present.
Do you have a thematic outdoor advertising idea for your brand? Talk to ODM Group and we’ll help you bring it to reality.
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