The French satirical weekly newspaper “Charlie Hebdo” launched an interesting promotional campaign in order to attract new subscribers. All customers who sign up for a two year subscription to the newspaper will receive three gifts. The three gifts are the promotional items, a black t-shirt with a cartoon image and two comic books of sketches from previously published editions.
This is a great promotion to offer to clients in order to get them to sign up for a long term subscription. Customers are always enticed to subscribe for a longer time period for newspapers or magazines when they see a perceived value for the free gifts being offered. In the case of this promotional campaign, readers who are used to buying the weekly newspaper may decide to sign up for two years in order to receive the free gifts which are collector items bringing together sketches from the past editions.
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