Jessicar, a Hong Kong monthly magazine, focuses on the theme of sports cars for this winter issue.  Their in-pack 
promotion is a collectible toy car given away with every purchase of their magazine at HKD$20 (USD$2.58).
The mini die cast car measures at 6cm X 2.5cm X 4cm, with a cache at the bottom of each display set that allows the collectible to be easily removed.
This promotion encourages repeat purchase each month by incorporating 24 different designs, each in a clear window with base which can be joined together to form a display set.
ODM makes a wide variety of die cast cars and trucks. Â Whilst the mould cost for each new design can be expensive, there are many models already on the market and changing the colours of printing and packaging can really deliver a unique promo as with this purchase with purchase promo for Heineken.
Collectibles of this sort can really help spread out the marketing budget for 2010.
