Cover mounts are critical for driving sales of magazines around the world.   This is a key factor in differentiating them from all the online content which is available for free.   This trend is also very evident in China where circulation of magazines is huge.

In Shanghai, for the April 2010 issue of “都市丽人” magazine, promotional gifts are given away with purchase price of RMB6.00 (USD$0.88).    The product ties in well with the beauty section of this ladies magazine and gift is – Maysu Aqua-Balance moisturiser.

This promotional product reminds readers that they should always moisturise.   This is a great promotion since Shanghai gets very hot over the summer months.  Pollution can also be a problem though expect the Govt will try to improve living environment around the Shanghai World Expo.

Previous promotional cover mounts from our blogs..