We like this Promotional Gift as an on-pack with a free newspaper in Rio, Brazil.   The newspapers are distributed free to cars sitting in traffic and to pedestrians in certain areas of the city.

Since the Destak journal is free it needs to make its money through Advertising. Havaianas got very visible coverage here and tied in well with the World Cup Promos in Brazil (Brindes Brasil).

Check out other Cover Mounts for magazines.