Magazine Promotional Products: Subscription Gifts vs. Covermount Ideas

A magazine plays a very important role for any business. It acts as a tangible, unified vision of a company or brand. It provides them with an opportunity to position their brand and message in print.

We, at ODM, see the benefits that magazines can provide. But unlike the usual magazine you can see, we made ours online. We found that our readers spend more time browsing the internet; thus, we took advantage of it. Our online magazine features more than 10,000 case studies on marketing, GWP, and different promotional ideas we have seen in the market. It helps us inform the world about your business and its offerings.

And talking about magazines, we found this idea in Hong Kong. Marie Claire Hong Kong has given away two types of magazine promotional products during its release of Mari Claire’s February 2010 issue.

Magazine Promotional Products

 

1. One-time hair treatment serum


The first magazine promotional product is packed in a clear window box with instructions and details on the back. The serum is for one-time use only. It is similar to a trial pack, making it ideal for travellers.

Magazine Promotional Products

 

2. Satin Floss


The second item is dental floss. It is packed in a blue plastic box and into a red nylon draw-string sachet with a handphone strap attached to it. It includes a dual-language manual to guide users on how to use the item.

Magazine Promotional Products

 

 

Subscription vs. On-Pack

Brands can promote their magazine by offering subscription gifts or on-pack or covermount promotions. But what is the difference between these two?

  • Subscription

In this concept, a company encourages its readers or customers to subscribe to their magazine to receive a gift. A magazine subscription is designed to ensure readers get every issue of the magazine during the duration of their subscription and added benefits such as receiving it before it hits the shops, free delivery, and savings on the individual cover price.

Furthermore, it helps businesses reach their target audience, increase brand awareness, and gain credibility.

Here’s a perfect example of a successful magazine subscription. 

Readers can enjoy six free issues and get a water bottle as a welcome gift once they subscribe to The Week’s magazine. In addition, they can continue their subscription at a fixed price for every 13 issues.

 

  • On-Pack/ Covermount

Covermount refers to a Gift with Purchase promotion where the gift is packaged on the cover of books and magazines. Offering covermount gifts to clients is a great marketing strategy to sell more copies. Many companies are already adopting them, giving away useful gift ideas.

How to Use Covermount Gifts?

If you are interested in covermount gifts, here is a list of the three things you should always keep in mind when planning your promotion.

  • Budget

Remember that you can slightly increase the retail price of your magazine when you attach a gift to it. That said, it’s important to know how much your clients are willing to pay and what is the perceived value of your gift.

  • Format/Size

The bigger, the more visible, and the most inconvenient for the retail stores (and in terms of packaging). If your magazine is a small A-5 format, a leather cardholder or a compact mirror would be a great option.

  • Readers

It almost goes without saying, but you should know your target to understand what they would like to get from you (and how much extra they’d be willing to pay to get it). Readers’ information and demographic are critical to maximizing your covermount gift campaign.

 

On-Pack/Covermount Examples

Tour Magazine made its readers excited with its magazine promotional products. The brand gave away custom branded socks for every purchase of the Tour De France race guide.

 

Our team has spotted these awesome magazine advertising ideas from different brands. Apart from the colourful and eye-catching magazine covers, the covermount gifts attached to each totally made us stop in our tracks.

 

Wrapping This Up

Whether print or digitized, magazines are indeed a great factor to promote a business. With all the available promotional stunts, there is no doubt that brands can find their way to get more leads.

We believe that Marie Claire made a great magazine promotion. Offering product that can readers benefits from help them reach their target audience.

 

Connect with ODM

Here at ODM, we offer in-depth design modifications to meet your marketing needs. Together with our design agency, Mindsparkz, we will help you plan and produce effective branded promotional gifts to suit your brand.

From personalized promotional and marketing gifts to branded packaging and POS displays, we strive to deliver the best and first-rate services. If you want to learn more about our high-quality services, get in touch with our team today!

 

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2022-04-13T20:14:12+08:00

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