Labels printed on the paper give a brief introduction on the promotion to arouse the consumer curiosity. The licensed Characters get people picking up the bottle to check out the promotion even before they decide to purchase.
In exchange for advertising the launch of Mr and Mrs Incredible Movie, Hung Fook Tong are presumably getting cheap or free tickets to the show.
This is a great win-win scenario for this promotional campaign and it ties in with other co-branding examples lately….
By attracting consumers to visit their website, it will allow the brand to get to know their key customers and demographic, to activate their social media campaigns and to advertise their latest promotions.
When two famous brands team up, it's not just a partnership, it's a powerhouse of… Read More
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