Here’s a current promotion in Hong Kong, Bertolli’s olive oil is offering a lucky draw using a Bottle Necker Mechanism. Customers of the olive oil label stand to win cookware and knives from brand Zwilling J.A. Heckels. To participate, simply fill up your particulars and drop the form off at a designated address.
Why this promotion interests us:
- Usage of bottle-neckers to communicate to consumers the existence of the prize.
- The promotion in question explores the use of kitchenware as high end gifts.
- Co-promotion between Zwilling & Bertolli for higher promotional effectiveness.