We were inspired by a recent post in the ‘Campaign‘ magazine. Colgate takes toothpaste marketing to the next level here with an excellent Toothpet marketing product.
Let’s discover together in the following paragraphs what this is all about!
The Toothpet is a pet like no other
Colgate Toothpet – the toothbrush tamagotchi
Toothpet is a revolutionary device to motivate youngsters to brush their teeth regularly. The health of children’s teeth and gums is directly linked to the health and happiness of their virtual pet.
If the child doesn’t brush his teeth at least once a day then the pet will die. The interaction with the virtual animal is a key feature of this Toothpet. This will encourage the kids to take care of their oral health by using his favorite toothbrush and – why not- his Colgate toothpaste. It’s also a way to bring a touch of fun to this mundane moment of the day.
The nice thing is also the fact that this item is unisex and can be compatible with any toothbrush.
The customer will then use and reuse the Toothpet. Therefore, more visibility for the brand.
Colgate Toothpet – the toothbrush tamagotchi
Boost your sales with this awesome Toothpet
Colgate Toothpet – the toothbrush tamagotchi
As we saw, the Toothpet that Colgate gave away is a very nice one.
This item is even better when you know that marketing products can increase your sales, brand awareness and thus increase your market share.
Moreover, it’s also a way to make your customer more loyal to your brand by showing them you care about health.
The cost of this gift is pretty reasonable compared to the huge return it offers.
If you need very unique ideas for your next marketing campaign, drop us an email or contact our design department.
