Competition heats up in China – On Pack Promos Everywhere

Many instant noodle brands are making use of on pack promos. Walking down the aisle of the instant noodle section in Wal-Mart, one can expect to see many different brands offering on pack promos. Uni-President is one of the many brands who is currently offering a promotional gift. Their on pack promo consists of a pack of instant noodles and a big plastic bowl. The on pack promo is sealed in a plastic bag, with a printing of a ribbon on the plastic.

Uni-President Enterprises Corporations (統一企業公司)is an international food conglomerate based in Taiwan. Being the largest food production company in Taiwan and Asia, it has significant market share in dairy products, beverages, snack food and instant noodles.

Benefits of plastic bowls as on pack promos

Firstly, the plastic bowl is a cost effective promotional gift. A plastic bowl is a general item, relatively cheap to manufacture. A promotional gift does not have to be expensive to create a huge impact. A cost effective promotional gift like this creates a huge impact due to its size! The bowl is big and thus stands out on the shelf. Furthermore, it is purple in colour. This bright colour helps to attract much attention on the on pack promo.

Secondly, the plastic bowl allows much room for branding. Being large-sized, there is plenty of surface area for the brand to be printed on. Branding is a must for any promotional gift. When a promotional gift is branded, consumers would remember the brand easily. With a rise in brand recollection, the brand would be a preferred consumer brand. This would help to increase brand reputation as well as sales.

Thirdly, an on pack promo with a high utility value is highly sought after. This plastic bowl is such an on pack promo. Not only can the bowl be used when cooking instant noodles, it can also be used to contain other foods or even items. The bowl can also be re-used many times. On pack promos of high utility value encourage repeat purchases. Repeat purchases not only increase sales, they also aid in fostering customer loyalty.

Check out our blog for more case studies and you may  also find suitable promotional products you can offer!