Covermount Gift with Purchase promotions are a major sales strategy to sell more magazines. Let’s discuss the subject using the example of a recent promotion by Go Out Magazine in Hong Kong, selling at 7-Eleven stores across the city.
ODM are a great fan of these covermount gift promotions which fill magazine shelves around the world. The on-pack promotional products, which are advertising the magazines, are for the most part eye catching and attractive.
Kuksa Cups are a traditional Finnish Birch wood serving cup. This is a traditional drinking cup of the Sami tribe, indigenous to North Scandinavia. These cups act as the ultimate camping mug, and are equally good at home. This is why such a cup would make for an excellent covermount gift, an on pack for an outdoors magazine. Just remember to rinse the cup with cold water after use.
These are light, bounce if dropped, and have better insulating properties than porcelain or enamel. Of course this stops them freezing to lips during freezing winters, but it is hardly a problem in Hong Kong.
How is a Covermount Gift usually used?
For Covermount Gifts, the usual method of packaging is to place the on pack in a transparent plastic sleeve. It is then mounted on the cover of the magazine with adhesive tape or glue, hence the name.
* Does covermount gift enhance the editorial values of the magazine.
* What does publisher want to achieve through covermount gifting?
Would your company benefit from a Covermount Gift promotion? Or would you use a Kuksa Cup? If so, feel free to contact us! Here at The ODM Group, we specialize in unique promotional products, as well as creating custom retail packaging and POS display units.
Let us know what was the last Covermount Gift you saw and loved. You can check out a lot of gift with purchase covermount case studies and also let us know your favourites.
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