DHL offers this custom shaped ruler in their gift shop. Here at ODM we really like this promotional item due to its utility, custom shape and eye catching colours. Lorry shaped rulers perfectly reflect the main idea of the company – logistics and transportation.
Why custom shaped ruler is a brilliant marketing idea for companies
All companies strike to achieve brand awareness. If you want that your company brand name to be top in the minds of the customers when thinking of your industry, then you should work on your marketing campaign and strategy. As a result of successful promotional campaigns a company hits two main targets – raise brand awareness and increase sales.
Promotional merchandise is a great tool to achieve these goals. When offering promotional products try to choose useful and practical items for your campaign. Above DHL have a ruler, so this is great for measuring boxes before shipment. Below, the Giraffe is great fun animal to measure growing children and bring smiles to their faces.
Key Goal: increase the frequency of use for you product so that it will become a long-term advertisement for you. Strong and eye-catching design will attract more attention and will work for brand recognition.
How can you customize the product?
For your promotion you can simply make your own shape of the ruler. Match the corporate pantones and print the company’s logo on it for a great visibility. Customise the shape of your ruler, its colour print and logos. You could also change the material and some of the materials that sprint to mind are
- Hard Plastic or Acrylic
- Soft Plastic or Vinyl.
- Wood or MDF
- Paper or cardboard
- Materials commonly used for promotional bags, such as Nylon
- Aluminium, which can be annodised to your pantone colour
Each different material has its merits in terms of cost and utility. Speak to our Merchandising team to help choose the right custom shape ruler for your needs.
This is a simple item and it can be fit in any type of your marketing campaign. Use it as a gift with purchase, on pack gift or just as a giveaway.
Check out these blog links for more interesting promos: