Pernod Ricard Travel Retail, the famous French liquor supplier, and Henri Lloyd, a reputed fashion sports brand, have partnered on a new promotion held in duty free stores in airports of Australia, New Zealand and Fuji. Together they have created a dual-branded dry bag gift on purchase.
It is an advertising campaign that promotes Chivas Brother’s core values : chivalry, teamwork, virility.The dry bag comes free on purchase of at least two Chivas Regal 12 years old and is worth 93 us$.
The luxury gift both rewards faithful customers and attracts new ones. What’s more it’s well thought position at the entrance of duty free stores makes it a highly visible promotion and very appealing to customers.
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