By being creative and thinking outside the box, the famous donut firm has been able to come up with a number of items all riding on the shape of its blockbuster donut or on its well known logo.
By providing a large range of themed products, Dunkin’ Donuts makes sure its customers are not only sated when leaving the stores but also equipped with a number of items to be reused in the future. This greatly improves the notion of brand proximity and value-added perception, thus benefiting Dunkin’ Donuts in the long run.
If you feel creative and want to bring your line of promotional items to a whole new level, do not hesitate to contact ODM for a brainstorming session..
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