Event tracking: Consumer Electronic Show 2016 #CESasia

Consumer Electronic Show #CESasia has just finished its summer return in Shanghai for 2016 and ODM has been tracking it. This event was the leading global event for the consumer electronics industry and had some fantastically innovative products on show.

For this year’s second Consumer Electronic Show, The ODM group followed the event closely and gathered information from over 1000 tweets before and during the event. After analyzing this information we created the following word cloud, with the number of mentions being represented by the size of the word.

Event tracking on Twitter: Consumer Electronic Show Summer 2016 #CESasia

Event tracking on Twitter: Consumer Electronic Show Summer 2016 #CESasia

As seen in the word cloud the big focus was on Electronics and technology, with “VR” being particularly focused on. This can be due to the huge up rise in virtual reality accessability and uses, with companies such as facebook pushing its development.  There were some other interesting mentions of both companies “BMW” and and “huawei” as well. These word clouds are great at understanding what it is that attendees are talking about and what they find to be most interesting from this event.

Alongside this event tracking, we also found out who the 25 most active people on twitter were. This type of event provides a good opportunity to increase your brand awareness through the use of social media. The top 25 are listed below.

Event tracking on Twitter: Consumer Electronic Show Summer 2016 #CESasia

Event tracking on Twitter: Consumer Electronic Show Summer 2016 #CESasia

Event tracking on Twitter: Consumer Electronic Show 2016 #CESasia

CES is the world’s gathering place for all who thrive on the business of consumer technologies. Held in Las Vegas every year, it has served as the proving ground for innovators and breakthrough technologies for more than 40 years. This summer CES has had it’s other fair in Shanghai, not normally as big as it is in the USA, the Asian expo is still regarded as the epicentre of innovation and technological advancement – Keeping its title as the global stage.

CES Asia  focused on three major themes: connectivity, innovation and the Internet. Exhibitors on the show floor represented 15 product categories that covered these major areas. Some examples of topics that were present are: 3D printing, green technologies, lifestyle, mobile, robotics, vehicle technology, video/4K Ultra HD, video gaming and wearables.

ODM And Electronics

Event tracking on Twitter: Consumer Electronic Show Summer 2016 #CESasia

Event tracking on Twitter: Consumer Electronic Show Summer 2016 #CESasia

This event has been one of the most interesting to follow and not because it’s local. ODM offer a great range of products similar to those offered at CES Asia. With one of the main focus words being VR, it is clear to see the popularity and potential in virtual reality. While virtual reality is a new thing, this can mean it is still only available to those that can afford the premium product.

ODM are offering an alternative to this innovative technology with carboard VR goggles, acting as the perfect substitute to these high priced products. With the carboard VR goggles they are easy to produce, cheap to produce and best of all very easy to brand. They also attract a huge range of customers who want to try out this product but don’t want to pay the premium price for them.

The ODM Group is always following new market trends by tracking events and conferences. For more of our case studies on previous conferences see the list below.

2016-05-19T17:38:44+00:00