Event Tracking on Twitter: Advertising Week #AWXII

Event tracking on twitter is a good way of finding out what the most important topics are. Advertising Week #AWXII has just finished and ODM has been tracking this event. This event is the World’s Premier Gathering of Marketing and Communications Leaders.

Advertising Week draws from the brand, agency, technology, startup, media and broader cultural communities, focusing on key conversations designed to drive the business forward and influence the global industry.

For this year’s Advertising Week, The ODM group followed the event closely and gathered information from over 10,000 tweets before and during the event. After analyzing this information we created the following word cloud, with the number of mentions being represented by the size of the word.

What was our conclusion from this event tracking?

As seen in the word cloud the big focus was on advertising, with some of the largest companies in the world present: Google, Facebook and LinkedIn.  Though there were interesting mentions of itsohdemi and NASDAQ. These word clouds are great at understanding what it is that attendees are talking about and what they find to be most interesting from this event.

Alongside this with this event tracking, we also found out who the 25 most active people on twitter were. This type of event provides a good opportunity to increase your brand awareness through the use of social media. The top 25 are listed below.

Event Tracking on Twitter Advertising Week #AWXII

Marking its 12th year in New York, Advertising Week was a hybrid of inspiring thought leadership and highly entertaining, engaging special events, featuring the industry’s best and brightest.

What is Advertising Week?

“A WEEK LONG ASSEMBLY of the industry’s best & brightest Thought Leaders.
A DEDICATED FORUM for elite brand marketers, creative visionaries and dynamic media leaders and influencers to share wisdom and success – Paving the Way Forward.
AN IMMERSIVE, ACCESSIBLE EXPERIENCE for the industry which is uplifting
AND CREATES EXCITEMENT to both engage the present and Inspire the Future.
A SPRINGBOARD to create growth, attract and nurture talent and Generate Success.
A POSITIVE PLATFORM while not “delusional” this is very much about something Positive.” Advertising Week

The ODM Group is always following new market trends by tracking events and conferences. For more of our case studies on previous conferences see the list below:

• Event Tracking on Twitter: PP Week 2015 #ppweek
• Conference Tracking on Twitter #RBHK15
• Conference Tracking on Twitter #AutumnFair2015
• Social and Digital Marketing Conference – #SMWF Europe
• Conference tracking on twitter – E3: 2015