Lonely Planet is giving away a passport cover as its gift with purchase for every Lonely Planet guide bought. The passport cover can be used to protect your passport. It has a great branding surface. Read more to find out how the passport cover may be used as a gift with purchase…
Passport Cover Gift with Purchase by Lonely Planet
Lonely Planet is the largest travel guide book and digital media publisher in the world. Lonely Planet also has its own television production company, which has produced numerous series: Lonely Planet Six Degrees, The Sport Traveller, Going Bush, Vintage New Zealand, Bluelist Australia and Lonely Planet: Roads Less Travelled.
How this passport cover can be used as a gift with purchase?
The passport cover is great for protecting the user’s passport from folds, dirt and scratches. It comes in blue, yellow and pink. The passport cover has a great branding surface for Lonely Planet to brand its logo or imprint its signature theme design.
Lonely Planet may brand its logo on the passport cover in order to increase brand awareness. Whenever the user is travelling, other travellers may catch a glance of the Lonely Planet logo and this reminds them of their guide books.
Travellers will be more likely to buy Lonely Planet’s guide. The logo will also boost brand recall for existing customers. It provides reminder advertising for Lonely Planet. Customers will be reminded to purchase the Lonely Planet guides for other countries which they may be exploring.
New customers will also be enticed to purchase Lonely Planet guides in order to get the passport cover for free. The gift with purchase will spur impulse purchases from customers and this will increase the reader base for Lonely Planet. Overall, this will definitely increase sales for Lonely Planet.
