Cover Girl is giving away a tote bag gift with purchase for every $25 spent. This tote bag is user-friendly and has a floral design. It is attractive and functional at the same time. Find out how you may use this tote bag effectively as a gift with purchase.
CoverGirl is an American cosmetics brand founded in 1960 in Maryland by the Noxzema Chemical Company and acquired by Procter & Gamble in 1989. The Noxell Company advertised this cosmetics line by allowing “cover girls”, fashion models who appear on the front cover of women’s magazines, to wear its products. CoverGirl makes up for lack of direct individual customer service by providing a wide variety of cosmetics available at reasonable prices.
Why did they use this tote bag as a promo gift?
The tote bag has a nice floral print on the exterior which attracts the female beauty market segment. It has a soft handle for to minimise pressure and maximise comfort. It can be carried around easily. The user may place objects in the bag like A4 sized files, books and paper for school. The user may also use the bag to carry groceries.
How will this gift with purchase affect sales?
The bag may be branded and embroidered with Cover Girl’s logo. This will increase brand awareness and more people will view the logo everytime the bag is carried around. The logo will also boost brand recall and enhance brand loyalty. Thus, existing customers will be encouraged to make repeat purchases. This will increase sales for Cover Girl. Moreover, customers will be enticed to spend more than what they usually spend in order to get the gift with purchase for free. Hence, this will bolster sales for Cover Girl. This is due to the higher perceived value of the purchases.