Estée Lauder is one of the world’s most innovative grooming brands, producing high-end skin care, makeup and fragrances. Recently, they have been offering  a cosmetic case for the purchase of any fragrance, which is worth over $200 as their promo gift. Their success in the past few years in the beauty world has been very significant as they have followed and believed in their own philosophy. The brand has used online marketing  and gave away some promotional products to help increase their brand awareness. They have specifically targeted women, luxury and fashion.

Promo Gift by Estée Lauder: Cosmetic Case

Promo Gift by Estée Lauder: Cosmetic Case

How can this promo gift help increase brand awareness?

When it comes to taking care of our customers by keeping them satisfied at all times and making sure they return to purchase our products again, we need to offer them some special offers like promo gifts that will keep them happy. This is what Estée Lauder is offering to clients. With the purchase of any fragrance, clients can benefit  from a cosmetic case which includes different kind of grooming products.

This is a very special way of retaining customers and make them purchase more products again as they will be aware of the quality of different products of the brand. As we can see from the image, there are many different grooming products offered which the customer will use in different areas and in a daily basis. The cosmetic case also includes the brand´s logo which will enable offline advertising wherever the case is taken as it will attract potential customers.

In order to increase sales any firm should have a marketing budget and marketing strategy which should most of the time be customer-focused due to the fact that customer demands change constantly. Promotional products is a successful method of advertising used by many firms nowadays to retain existing clients and gain the attraction of potential new clients.

Few words for our Spanish readers:

Estée Lauder es una marca enfocada a los productos de belleza y mantiene a sus clientes contentos ofreciéndoles un set the cosmética de alta gama por la compra de cualquier fragancia. Productos promocionales siempre es muy útil en cualquier empresa ya que ayuda a incrementar el conocimiento de la marca y atrae a posible nuevos clientes a seguir la tendencia de la moda de éstos días.