Estée Lauder is a New York based manufacturer that focuses on skincare, make up, fragrance and hair care products. It is a renowned brand that is largely love by women from all around the world. Like any other cosmetic brands, Estée Lauder is also vigorous in their marketing efforts. Some of the usual giveaways for cosmetic brands include free cosmetic pouches, skin care products and cosmetics. These are commonly used marketing products in the cosmetic industry. Regardless of the brand or company size, cosmetic companies are all using the same marketing products! So what makes those items such a popular option? Well read on to find out more!
How Estée Lauder’s utilizes its marketing product?
This time round, Estée Lauder is also using the same marketing products. To receive this marketing product, customers would only have to spend a minimum of $45 and above on the purchase of any Estée Lauder products! Its online exclusive gift contains a free cosmetic pouch with a folding mirror and skin care products. This cosmetic pouch has a stripy design that is chic and eye-catching. Not to mention it is pretty compact and fits perfectly for a woman’s bag. It wouldn’t take up much space thus increasing its utility value. A folding mirror enhances the thoughtfulness of this exclusive gift. It allows women to check their complexion and touch up if needed.
A cosmetic pouch is an evergreen marketing product in the cosmetic industry. Women are bound to bring their cosmetics wherever they go. As such, a cosmetic pouch is definitely an ideal gift to attract sales. It is a practical gift that will ensure customers will use it on a regular basis. Branding it with your brand name will not only improve brand recall but also brand loyalty. So whenever customer uses this cosmetic pouch, they will be reminded of Estée Lauder. And subconsciously they will make a repurchase of Estée Lauder products! So come out with your own design and improve your brand loyalty with this practical marketing product!