Elizabeth Arden is a major American cosmetics, skincare and fragrance company. Check out one of their recent marketing campaigns. The world-renowned brand has launched their new custom cosmetic pouch as gift with purchase.
Being a top brand, Elizabeth Arden religiously upholds their promise of producing quality products. This is why they have collaborated with another high – end brand, Preen by Thornton Bregazzi. This UK – based brand is widely known by various fashion enthusiasts.
The cosmetic bag is developed by Preen for Elizabeth Arden customers. It is a floral cosmetic bag with logo of both companies. This gift is made available upon purchase of any Elizabeth Arden’s gift set.
Elizabeth Arden Gift Sets:
- Prevage Set
Customers may grab a gift set for only £104. This promotion can be found in Debenhams UK.
Advertisers love using the gift with purchase promotion because this is a proven way of getting the attention of consumers. Furthermore, the free gift is high end which makes it more appealing to both fans of the two brands. Hence, both brands get a piece of the pie.
Why We Love This Custom Cosmetic Pouch Idea?
- High-quality. The collaboration with Preen proves that the gift item is top of the line. They didn’t just make their own cosmetics bag but they collaborated with another brand known for producing creative fashion pieces. Because a high-quality gift means the brand is reliable and dependable, thereby improving brand image.
- Design. The floral design suits their image perfectly ad it makes the bag more appealing to customers. With this, customers will likely use the promotional bag more often. It’ll basically maximise brand impact.
- Boost Sales. Branded gifts with purchase make every shopper wanting more. It’s like buying two products from two brands for a price of one. Therefore, this promotion encourages customers to purchase your product.
- Brand Promotion. The collaboration easily promotes their respective products to the fans of both brands.
- POS Displays. Their POS display makes their GWP promotion eye-catching. Aside from the fact that the display is placed in a conspicuous place, the promotional gift sets are neatly arranged. The transparent shelves elegantly display the gift sets. Therefore, customers will easily spot their products.
Everyone adores a practical and high-quality gift item that is why we believe we can expect great returns from this custom cosmetic pouch. Surely, this will help develop brand awareness and may increase sales potential.
So, if you need help with any promotional products or ideas, feel free to speak with us! Here at ODM, we have a lot of experience in delivering high-quality design work to our clients. Why not contact us today to see if we can help you with any upcoming projects.
Check out other Elizabeth Arden Promotional Ideas:
Protect your expensive makeup collection with this durable cosmetic pouch.
This exclusive tote bag from Elizabeth will surely make you an instant fashion icon.
Complete your whole safari ensemble with this zebra print tote bag.