Estee Lauder is giving away a promo laptop bag as its gift with purchase for every $57 spent on its cosmetic products. This laptop bag is stylish and convenient for carrying your laptop around. It may also be used to place other items such as files and A4 papers. Find out how you can use this promo laptop bag as an effective marketing tool.
First of all, who is Estee Lauder?
Why did they use the promo laptop bag as a gift?
This promo laptop bag has a stylish woven design. It has rustic gold buckles which gives it a high perceived value. The laptop bag is targetted at the female beauty market segment and is a great complementary product for Estee Lauder’s cosmetic products. It can be used to carry your laptop anywhere you go such as school or work. The laptop bag comes in a classic rogue colour which will appeal to females. This will definitely encourage customers to make impulse purchases. The laptop bag is also an uncommon promotional item given out, which makes it quite an exclusive gift.
How may Estee Lauder increase its sales with the promotional laptop bag?
Estee Lauder may brand its logo on the bag prominently in order to facilitate free advertising wherever this bag is carried. This will increase brand awareness and attract potential customers to buy Estee Lauder products. By branding their logo on the laptop bag, Estee Lauder may also boost the brand recall for existing customers. This will increase the number of repeat purchases and thus, increase the customer base for Estee Lauder. Ultimately, this will boost sales for Estee Lauder.