Oreo, one of the most famous and loved biscuits, is currently offering a gift with purchase at Carrefour in China. It is a bag that can contain the Oreo itself or it can be used as a simple bag for hedging in your stuff. This gift is only available with the purchase of Oreo package.
A gift with purchase is a marketing tecnhique used by many companies. By encouraging people to purchase items, in order to receive a free gift. This advertising technique is used in many different industries, quite familiar to people who routinely shop for cosmetics. Most major cosmetics lines in department stores have annual gift with purchase deals. A good reason to offer a gift with purchase is that people love free gifts. If the consumer is interested in a product but on the fence when it comes to purchasing it, the free gift could be the thing that sends the purchaser over the finish line and buys the product. For a product that is in a competitive market, giving a gift with purchase could be the token to set it apart from its competitors.
In order to create your gift with purchase campaign you should keep two objectives in mind:
A gift with purchase brings many benefits for your company:
What are you waiting for? Start offering a gift with purchase to your customers today! Contact the ODM Group or our sister company Mindspark to help with your projects and create your gift with purchase campaign.
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