Oreo the world-famous cookie sandwich of two chocolate biscuits with a sweet cream filling in the middle is currently increasing their sales in China by doing a gift with purchase. We found two different variations in the local supermarket in Zhuhai.
Oreo’s gift with purchase
The first storage box consist out of two pieces. A white top part with a stamp of an Oreo cookie and a black bottom part. These kind of boxes are mainly popular amongst children to put their lunch in when going to school. The box is made of high quality plastic to ensure a long lifetime. The other box Oreo is offering as a gift with purchase is a Tupperware plastic box. This box consist out of a transparent bottom part and a yellow lid with an embossed stamp of the Oreo cookie. This box can in contrary to the previous one be used in and around the house as a small storage box with also a long lifecycle.
Why a gift with purchase
A gift with purchase is an easy way to add more value to your product. Especially combining it with a POS display and you will have a great promotional campaign. The main reason for doing a gift with purchase promotion is to increase the brand awareness of your brand especially when introducing a new product to the market. Another reason is to say “thank you” to the customer for their loyalty to your brand. Additionally, after the promotion it is more likely that the customer will do a re-purchase if they like the product.
Please use the link at the side if you wish to receive quotation for a promotional item. We also recommend contacting our in-house design team Mindsparkz here for all design enquiries. Should you wish to find out more about our packaging solutions contact us here.