Etude House is currently offering a giveaway. Just by spending a minimum of S$60, customers would receive a complimentary travel pouch. The travel pouch is pink in color and has many compartments. This makes it suitable to hold cosmetics and other small products. This promotion can be found at any Etude House store across the island of Singapore.
Etude House is a subsidiary of Amorepacific Corporation, the largest chemical and cosmetics company in South Korea. Etude House has made its presence in many Asian countries and is expanding rapidly to many parts of the world.
Benefits of travel pouch as a giveaway
Firstly, the travel pouch helps to improve brand awareness. Etude House places its name on the front of the travel pouch so that when people look at the pouch, they would be reminded of Etude House. In the future, when people think of cosmetics, one of the first brands that come to their mind would be Etude House
Secondly, offering such a giveaway helps to improve sales. Having a minimum amount to spend entices customers to buy to that amount. This is indeed a very useful method to increase sales revenue.
Thirdly, customer loyalty is fostered through such a giveaway. Giving gifts to customers makes them feel good. They would feel that they are valued by the company. When they feel valued by the company, they would continue being loyal customers and support the products of the company.
Lastly, this giveaway gives Etude House a competitive advantage over their rivals. The cosmetic industry is booming and there are many brands and competition is fierce. In order to attract more customers, having a giveaway would place the brand a step ahead of their competitors. They would be able to attract more customers and maintain their existing customer base.
Check out some of the past promotions by cosmetics companies