In the drinks industry we could brand a beer drip tray with a our business logo and use it as a promotional product to create impacts on customers. A promotional product can be a very useful marketing tool as it can enhance your brand and reputation if used appropriately in the correct situation and correct market segment.
Firstly, for any effective marketing strategy, we need to do some research and ask ourselves some key questions before diving into marketing your company with a promotional product.
These questions could include:
- Who are my clients?
- What kind of products do they normally purchase?
- How do I think a specific promotional product will increase our brand reputation? etc..
For instance, we could use a beer drip tray for any beverage brand but place the focus on beers. Branding a drip tray will enable people to see your logo every time they buy a pint.
Here is an example of a beer drip tray:
How does using a promotional product like a beer drip tray help to increase brand awareness?
This is simple. If we do not spread our brand or expose consumers to it, they will never come to know what options are available. However, once we expose the public to our brand and after experiencing the service provided, the next time they need to choose a brand, they will go for yours.
Beer drip trays are specifically used in a beer system in bars and clubs to trap any spillage of beer that drips down while pouring the beer into glasses. These holes will help to drain excess beer on the tray which makes it simple and efficient.
Any kind of promotional product or giveaway presents a creative marketing spin to your brand. Billboards, radio spots, newspaper and television advertisements are fine, but they are not as unique. A promotional product is more creative, tangible and inexpensive for customers.
We can also brand this beer drip tray to generate brand awareness. Promo items are fast and effective solutions which usually help to spread the word about your business.
Brand items! It will help you increase the number of clients that purchase your products on a regular basis.