The beauty and charm of this impulse purchase product with promotional gift is bound to win them market share. More importantly it will conquer the hearts of young girls and reinforce the brand long after the chocolates are eaten.
Although chocolate and dolls have very little in common, they can be bundled into packages in order to target a specific audience more effectively. As icons, dolls will always be enjoyed irrespectively of the age group targeted. This allows companies, such as Hershey’s, to benefit from strong product recognition to sell more of its own goods.
See other blog on Henkel China timing its gift to purchase program according to weather seasons ..
Notice the trend in China for gifts RED PACKAGING = Chinese New Year.