Huggies is giving away a gift with purchase Denim Backpack with every 2 packs of Huggies Ultra.   Retailing at S$19.45 (US$13.87) per pack.

The High-perceived value free Denim Backpack:

  • Worth S$16 – more than the retail price of Huggies.
  • Big enough to prepare items for a short trip
  • Simple and practical design
  • Very useful for Mothers
  • Can be used for other purposes – School bag, casual bagpack, etc..

Customers will have to use the Mail-In Redemption method to obtain the gift.   Many clients who are attracted by this promotion will not spend the time or just forget to mail in the coupons in time to enjoy the gift.   This saves the company a lot of money due to low redemption.    The 4-6 week turnaround for getting the gifts allows company and their fulfilment partners to order a minimum of stock to begin with – then reorder more if there is a big uptake on the promotion.    Method for redemption below…

  • Client collects coupon from the cashier
  • Mail the entry form and original receipt (dated no later than 30 April 2010) before 7 May 2010.
  • Mailing address as follows: “Huggies Ultra Exclusive Promotion @ Fairprice”, Kimberly Clark Singapore Pte Ltd, 3 Anson Road, #16-01 Springleaf Tower Singapore 079909. You will receive your gift 4-6 weeks after, as per mailing address provided.
  • Huggies honours promotions whilst Stocks last

Customers will find this promotion attractive and thus more willing to spend more money and effort to purchase the product and get this practical and high perceived value backpack.

The company can afford to give away a much more attractive and expensive gift due to the redemption method.   Company could also opt for a fixed fee promotional campaign to insure against very high redemption levels.

Also of interest, Promotional Bags choice & Add-Ons to personalise your bag Client could also consider other baby items for their future promotions..