We would like to present two innovative ideas that we found this week. These two fairly standard products have been given an innovative twist to make them cool and unique, making them perfect promo gifts. Taking standard items and re-designing them through innovation to make new and cool products is a great idea. The two products here are items that, in their standard form are not very exciting. However they have been redesigned with additional features to help bring the products into the 21st century where consumers expect products to modernize with the times. These two products are chopsticks and notebooks.
Asian cutlery includes chopsticks. Its popularity is spreading to Europe and the West where more people are learning how to use this cutlery. This product will certainly serve to advance its popularity. The portable and easily collapsible chopstick are made from plastic and steel and are held together by a clip. They slot down to half its regular size and the metal cover acts as a protective case. It is a great product for those who bring their lunches along with them.
Notebook with hidden pencil
Notebooks are common gift giveaways. They are functional, easily brandable and cheap to manufacture. This notebook has great novelty quality in its design. The cover design features a pencils, one of which is an actual pencil that is sunken into the cover as its holding place.
Why innovative ideas are crucial for product advancement
Progression is natural. Change is good. By changing existing products, old ideas can be kept in use to meet the needs of modern day society. Offering innovative promotional products is great for marketing campaigns as the audience will be percieve more value in the product and it will be talked about more and shown off.