Calling all Justin Bieber fans out there! Justin Bieber, a teen pop idol, has his very own fragrance label. Macy’s, a mid-range department store in the United States, is offering a Justin Bieber Laptop Case for a purchase of $45 and above on his fragrances.
This laptop case is aimed at the teenage girl market. It can be used to carry their laptop to school. Well-furnished with a purple and pink design and golden buckles, this laptop case has a very high perceived value. The golden heart-shaped tag with Justin Bieber’s logo etched on it increases its brand appeal. This provides free advertising wherever it is carried. It also increases brand awareness for Justin Bieber‘s label and fuel sales for his fragrances. What are your thoughts on this laptop case?
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