Calling all fans of Madagascar! Here is an interesting promotional gift for you!

Krema, a French brand of confectionery is holding a promotional giveaway – Madagascar movie candy box. Simply purchase two or more  Krema products and mail the receipts to the company to redeem this specially designed candy box. Krema would even return the local postage fees upon request.

Madagascar Candy box - Krema France

Given the popularity of the Madagascar movie, the use of the Madagascar 3 licensed characters would inevitably transform the promotional gift into an incentive product.  Such promotional campaigns not only helps to drive sales but also enables companies to retain their customer’s personal information for future uses. (eg. newsletters)

Lastly, co-branding (in this case, Madagascar and Krema) would also help to maximize marketing efforts. Need help in your brainstorming session? Please do not hesitate to contact us!

Check out some relevant blogs at the following: