In America, racing enthusiasts are a key target demographic for Makita. Those people generally use such heavy duty tools to conduct modifications on their own vehicles. This means they would be very responsive toward such a promotion.
With Makita’s logo printed throughout the racing fatigues and helmet, ordinary consumers at races would easily be able to recognize the brand, increasing market presence for ordinary DIY users. Fellow racers will be able to know that they can use Makita tools too, allowing for marketing to both heavy duty and everyday users as a result.
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I love Makita tools but i don't have money to buy, in brazil ther'r too expensive!
Thanks for the feedback Bruno. By the way, wondering what kind of promotions tool brands are doing in Brazil. Love to hear from you.