Targeted promotions with a strong Background theme are especially effective – an example is this promotion by tool company Makita to tie in with racing. In this campaign, buy any of the heavy duty tools that Makita is offering and the GWP campaign allows you redeem racing outfits including jersey, helmet, gloves and pants.
In America, racing enthusiasts are a key target demographic for Makita. Those people generally use such heavy duty tools to conduct modifications on their own vehicles. This means they would be very responsive toward such a promotion.
With Makita’s logo printed throughout the racing fatigues and helmet, ordinary consumers at races would easily be able to recognize the brand, increasing market presence for ordinary DIY users. Fellow racers will be able to know that they can use Makita tools too, allowing for marketing to both heavy duty and everyday users as a result.
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- Car Flag Promotions
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- List of promo gifts for the construction industry