Marie Claire, a monthly women’s magazine, is giving out an on-pack leopard cosmetic bag for every magazine bought in Hong Kong.

Each cosmetic bag is worth HKD $35. This cosmetic bag is useful for storing cosmetics and carrying it on-the-go. It has a chic leopard-print design and comes in 5 different colours. This appeals to the female market segment. It serves as a great complementary product to the magazine since Marie Claire features fashion and make up content. This strengthens Marie Claire‘s branding. Marie Claire may also brand its logo on the cosmetic bag to increase brand awareness. This also boost brand recall in the long run.

For more blog posts on cosmetic bags, feel free to check out the following links: