Milo and 7-Eleven are collaborating to come up with an exclusive promotion in Singapore. It runs from 10 October to 4 December 2012 at all 7-Eleven outlets. With the purchase of any 2 Milo products, you will be able to get a Milo Trexi Figure for free!
There are four designs of Mr Milo. Every design will be released fortnightly. This attracts potential customers to purchase Milo products frequently in order to collect all the 4 designs. There are also only 450 pieces of each design. This makes the promotional item highly exclusive, thus increasing the perceived value of the item.
The figures represent different eras, namely the 1960s, 1980s, 2000s and 2020s. This shows that Milo is a long-standing brand for many years and Milo has confidence that they will be able to last years down the road. This will instil confidence in consumers that Milo is a strong brand. Milo has also branded its logo on each figure and this increases the brand awareness of Milo. It also boosts brand recall wherever the figure is placed.
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