Have you ever heard of the famous Idaho Potato? During our visit at the HOFEX 2013, ODM spotted some interesting promotional products by the Idaho Potato Commission. This famous potato company is currently exhibiting at the HOFEX food and hospitality fair at the Hong Kong Convention and Exhibition Centre.
In this competitive marketing game, companies need to be creative and innovative to outrun their competitors! Coming up with interesting products will definitely benefit your sales and revenue. Companies might think that if their businesses are in the fruits and vegetables industry, it would be seemingly impossible to come out with any attractive promotional ideas. Well, that might not be entirely true. Check out below for Idaho Potato’s creative promotional ideas!
Promotional ideas for fruits and vegetables are made possible!
Who could have thought that these potatoes can be made into attractive plush toys? Potato itself is a very difficult product to advertise and market. However, it seems that Idaho potato has came up with a perfect marketing strategy for their famous potatoes.
This company has cleverly used their potato mascot as a promotional product! This allows customers to easily relate these potatoes to their brand. And these potato plush toys are so adorable that it will easily attract customers’ interest and attention! Besides that, by giving away these potato plush toys, this potato company is encouraging customers to remember and continue to support their potato brand. Reason being that a promotional product like this has an ever staying power and the ability to boost brand recall! This is especially true when the products are imprinted with the company logo and brand name!
Besides that, to commemorate the 75th anniversary of this famous potato, the company has launched a big Idaho Potato Truck tour in the United States. This big red iconic truck will be touring form coast to coast with a gigantic potato replica that weighs 12,130 pounds. No doubt that this marketing tactic would successfully make a name for this famous potato brand! And during the trade show a smaller replica of the truck was on display to attract visitors’ interest and curiosity! As a result, Idaho potato is definitely at an upper hand to attract potential customers!
So if you are in the fruits and vegetable industry, you could consider these marketing tactics by Idaho Potato. Alternatively, come up with your own attractive promotional ideas that will definitely leave an impact on potential customers!