Good On-Pack Marketing by Kellogg’s – Why It Attracts Shoppers

Good On-Pack Promotions. A simple phrase – but one that packs a huge punch – that draws the attention of many marketing managers. This is because On-Pack Marketing has an innate ability to make a product stand out, and bring about competitive advantages for a company.

Just check out the On-Pack Promotion used by Kellogg’s in the famous Co-op Mart in Ho Chi Minh City, Vietnam! The additional cereal garners instant attention and enhances the customer’s perception of the brand.

On-Pack Promotions are fantastic in capturing the customer’s attention and attracting them to your product. When looking over a shelf of similar goods, the first thing that a customer notices would be the additional product, and the additional cereal would much certainly help capture that attention!

Good On-Pack Marketing would help your business in many ways:

• Customer Loyalty: An on-pack promotion would make it look as if they are getting more from the company, because of the gift with purchase along with the product. The cereal, which serves as a promotional gift offer would help to promote brand loyalty.
• Customer Retention: An on-pack offer would make the customers happy with their purchases, which would persuade them to make re-purchases.
• Pester Power: An on-pack promotion effectively utilizes pester power, as children instantly spot on-pack promotions, and their childlike negotiation strategies certainly help increase the chances of a sale.

The benefits of On-Pack Promotions are comprehensive, and would most definitely improve the sales and profitability of the product.

Does On-Pack Promotions sound like something that your company could do with? If so, we’d love to hear from you! Get in touch with a member of The ODM Group today. Whether design or manufacturing services, our team of product designers can help you out. If you need more examples and ideas, please feel free to browse through our blogs.

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