Due to the competitive nature of the sauces industry, it is crucial for brands to capture attention with an effective marketing effort. Maggi has achieved this with a creative on-pack offer in Ho Chi Minh, Vietnam. This one has great utility value and is shiny/reflective in the light. Not madly inspiring though….
An on-pack offer can be a strong marketing tool in attracting consumers’ attention. This is because the product will stand out and is more likely to attract the customers’ attention. Ultimately, this could help improve brand recognition and customer loyalty.
In conclusion, the on-pack offer is a creative marketing tool used by Maggi. Moreover, brands can improve the on-pack offer by changing the on pack bottle necker frequently. This would help maintain customers’ loyalty towards the brand in the long-run. As the customers will be more pleased to receive a different free gift rather than receiving the same free gift.
Do you wish to implement an on-pack offer and be successful? Contact Us Today!
In another promotion of Maggi, the brand offered its consumers a promotional culinary kit containing a free pan, 5 Maggi products and 1 complementary sauce!
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