As the competition toughens for the cosmetic industry, marketing managers are coming up with many ways to lock their customers in their business. Most of the renowned cosmetic companies have offered different promotions to attract people to purchase from them instead of their competitors. Check out some promotions done previously by other cosmetic companies:
- On pack promo – Gift bag offered by L’Occitane
- Playful Mix ‘n’ Match Gift Set- Lancôme Marketing Strategy
- Basket Bag GWP by L’Occitane
- Gift with Purchase by YSL: Manicure Set
- Stay Pretty with Promotional Gift Set- Elizabeth Arden
- Gift with Purchase by Macy’s: Philosophy Gift Set
- Estée Lauder GWP Promotional Product – Chic Pink Clutch
- Get Feminine with Luxurious Promo Gift- Victoria’s Secret
- Promotional Key Ring by Clinique
Cosmetic industry marketing gifts to ponder:
High Heel Cosmetic Holder
Women love heels. Majority of them would wear heels out to the streets almost everyday. Offering this astonishing high heel holder for their make up accessories would definitely be able to attract much of their attention. With such an outstanding appearance and cool idea used, it would enhance its perceived value. Furthermore, this holder may not act as a tool to hold their accessories but can also beautify your dressing table! Such a beautiful ornament would definitely be able to brighten your day the moment you sit at your table to doll yourself up.
Colour, design and size can also be customized according to your preferences as well.
Make Up Brush Set
Make up brushes are essential to ensure that your make up stays pretty yet perfect. What else could be better than this brush set to offer your consumers! People would definitely love such marketing gifts as they have such high utility value. Even though the brushes may not be used for a very long time, but the bag that comes along with it can be reused. They can simply purchase new brushes to be stored in these foldable bags.
These brush sets can come in many different styles. Take a look at another unique brush set design and you’ll find out that this container can be detached at the center. Simply place the detached container on the table and it can act as a holder for your brushes or even make up pencils!
Cosmetic Charm Bracelets
Do you light up a little at the mention of accessories, especially bracelets? Definitely, most women would love such pretty marketing gifts! Majority of the people in the world would wear something on their wrist to accessorise themselves. Some people wear bracelets for the sake of fashion while some may simply be just used to wearing something on their wrist otherwise they will feel odd.
Charm your consumers with this sparkling pretty bracelet today! The charms attached can be customized to your preferred designs and to suit your company products sold. Company mascot may even be used to design the charms. This way, consumers could be reminded of your company and the products you offer when they look at their bracelets. Not only would they see these bracelets everyday, but other people who come across them would also be able to learn of your company! What a great way to advertise for your company and at the same time offering marketing gifts to ensure your consumers are happy receiving the free gift. The dazzling bracelets would definitely be able to attract much attention to it.
Organiser Make Up Case
Having your make up accessories neat and organized would ensure that you do not misplace any small items. It is common for us to misplace our eyeliner pencils, eyeshadow palettes, brushes, etc. And when you have finally found them, it would have already been spoilt and not good to use on your face anymore.
Hence, fret not with this aluminium make up organizer case where you can simply store your make up accessories according to the different compartments. This way, they would be more organized and easily found when you need to use them. Furthermore, with this organizer case, it can help save up on a lot of space for your room! Offering such good quality looking cases would increase the perceived value of the marketing gift, which would enhance your company’s image and reputation.
Mirror, Mirror On The Wall
“Mirror, mirror on the wall. Who’s the fairest of them all?” I’m sure most of you would have heard of this phrase before. Mirror is important in everyone’s daily life and most of us would have to use it everyday. Be it for washing up, driving, and even to apply your make up. Mirror is a must-have in order to be able to do these activities. Look into the bags around you and you’ll come to realize that most people would bring a compact mirror with them around. You may not see them using these mirrors openly in public but surely there are some who wouldn’t mind using them on the streets or when they are alone.
Offering unique yet eye-catching mirrors would be able to attract others’ attention to these marketing gifts when consumers use them out in the public. Brand awareness would be enhanced if you customize these mirrors into your company mascot or imprint them on the front of the mirrors. Design your mirrors to be of bright colours to further enhance the visibility and make these marketing gifts more outstanding.
The first step to looking pretty, prim and proper is to have a healthy and tidied hair. Comb, is the tool that you need to have in order to have smooth-looking hair. Your hair would normally leave a first impression on others regarding your personality since the most prominent part of your body is your head. They can see your hairstyle even from afar. Although winds may sometimes be the cause of messing up your hair, having a mini comb along with you would be able to solve this problem. Take a look at how small a comb can be with this marketing gift!
A pop up comb evolving from a flat round metal casing, isn’t it amazing? Now with this comb, you can easily slot the closed version of it into your bag, pouch, or even your pocket! A very handy yet portable comb would definitely be able to reach out to your consumers.
Cosmetic Storage Pouches
Make up pouches are the most common marketing gifts you can give to your consumers. Cheap, durable and good-looking. What else can be a better gift to offer? Giving out these make up pouches not only act as a gift but can also be used as a packaging tool to enhance the appearance of your products you are selling! Although pouches are cliché products you see everyday and everywhere, but it is always safe to offer these kinds of common promotional gifts. As they can be used for many different purposes, people would definitely take a liking to them. Offering pouches as promotional gifts would never go wrong!
Toiletry/Make up Pouch
Normal-looking yet presentable pouches are suitable for use to store your make up accessories or even toiletry items. Multi-functional pouches have high utility value and consumers would definitely have a much better perceived value for such practical marketing gifts. These toiletry/make up pouches not only act as a storage for your cosmetics, they can also be used as a wallet or clutch to be brought out when you go for a short walk down your house. Convenient yet not portraying that you are too shabby due to the pretty appearance of the pouches.
Self-customisation can be made to these cosmetic pouches to suit your preferences. Colours, design, shape, material, etc. can be changed according to your company needs or even your target audience characteristics. For example, selecting a waterproof pouch would definitely be most suitable for consumers to bring them into the washroom without worrying that their pouch may get wet! Waterproof pouches are also suitable to store their toiletry items or even their facial toner, which may sometimes leak out of the bottle if not closed properly.
Although these cosmetic pouches may not have really attractive or unique uses, but it definitely have many uses and is the most practical gift you can consider giving out!
Make Up Bag
Thinking of having your cosmetics organized but yet do not want your organizer to be taking up too much of the space of your dressing table? An organizer make up bag would be most suitable for this purpose. This bag is able to organize your cosmetics with the pencil accessories or brushes to be placed in the loops at the cover, and the other etcetera items in the storage area. Simply unzip the organizer cosmetic bag on your dressing table and you are ready to doll yourself up for the day!
You need not worry about misplacing any cosmetic accessories since everything is well organized and neatly placed in this bag. To add on, these organizer cosmetic bags are small and portable; you can easily carry it around when you go travelling. Be it shifting your make up area or going for a holiday out of your home, you can be sure that you will not forget to bring with you any essential make up items you normally use.
PVC Cosmetic Bag
Do you normally put on your make up in the washroom and realise that your cosmetic bags or pouches get wet after you are done? Well, I’m sure most of us face this problem whenever we place something near the sink. Now fret not with this dazzling PVC make up bag!
With this PVC make up bag, consumers need not worry that their cosmetic bags get wet or dirty when using them in the washroom. Any water or dirt can be easily cleaned with this waterproof material used. To add on, consumers need not worry that their facial toner or other liquids placed in this bag leaking. If you do not notice any leakage of liquids in the common silk toiletry pouches used, mold may start appearing and even gives off a weird smell after it is left dense for a long time. Hence, offering this waterproof cosmetic bag is definitely practical to consumers and they would be attracted to such marketing gifts.
With this waterproof bag, it is easy and convenient for users to carry them in and out of the bathroom whenever they need to. It is lightweight and practical, the ideal marketing gift you can consider offering!
Cosmetic Organiser Pouch
Worried that your cosmetic palette, BB cream, eyeliner pencil may be broken or squished when placed all together in a cosmetic pouch? Presenting to you these hardy mini cosmetic pouches that will prevent your cosmetic from being damaged. With this cosmetic pouch, you can also organize your cosmetic as well. In-built compartments allow you to separate the different kinds of cosmetic and helps prevent them from messed up.
These hardy pouches are small and yet have a nice outer appearance. You will definitely be able to look good when carrying them out to re-apply your make up during the mid-day. Most women would carry some, if not all, of their make up items out with them when they go shopping or to work. Make up are unable to last the whole day perfectly on our face due to the hot or rainy weather. Perspiration or even rainwater that gets to our face may tarnish our make up, which may make us look hideous if our eyeliner gets smudged.
Hence, you can ensure that you stay pretty and well groomed the whole day with these good quality hardy pouches to store your essential make up accessories to be brought out everyday.
Different designs can be customized for the appearance of the pouches or you can even imprint your company themed mascot on the front. Shapes and sizes can also be altered to suit your target audiences’ preferences. To make such marketing gifts more attractive, be sure to think of unique designs and styles to draw much attention to your custom pouches.
Prefer something cutesy but yet presentable and fascinating? Look into drawstring pouches and check out the practicality of this marketing gift!
A simple marketing gift may not always loo shabby, but may leave the impression on your consumers that simplicity is also a beauty. It is not always that a very complex or large marketing gift is more attractive. What attracts consumers to your marketing gift is the functionality and appearance of it. Drawstring pouches have both these characteristics and would be able to attract much attention to its simple nature.
Drawstring pouches are useful in storing small but many items. It is easy to place all these items into the bag and tighten the opening by pulling both the strings together at the ends. This way, you can ensure that your items will not slip out of the pouch and well secured.
The drawstring pouches can be customized to your preferences or to suit your customers’ needs by altering the colour, shape, size or even the material! Making these drawstring pouches into waterproof material such as PVC, can allow people to use them even when in the bathroom or near the swimming pool. They would not worry about their pouches getting wet and can set their minds at ease. As most people wears their make up in the bathroom or have to apply them after having their swim, a waterproof drawstring pouch would definitely be most suitable as marketing gifts for them. Small, light, practical and good-looking, the ideal yet cost-effective gift you can consider offering to your consumers!
Offering Marketing Gifts to Boost Sales
Many companies all over the world are offering promotional gifts to their consumers to help boost sales. These gifts can help attract people to make more purchases from your company, as they would be enticed to receive the free gift. Even though they may not hit the minimum amount spent, to be entitled to such marketing gifts, they may be willing to top up a little more to receive them. Wouldn’t such marketing gifts help attract sales for your company? The profits earned may even outbeat the amount you may need to spend on these promotional gifts.
Offer Gifts Related to Your Industry
It is important that you offer marketing gifts that are related to the products you are selling, in this case the cosmetic industry. People would be more attracted to the gifts if they can use it along with the products that they purchase.
As mentioned above are some ideas that ODM thinks are suitable for the cosmetic industry. Consumers who purchase cosmetics would definitely be attracted to such promotional gifts as they can use them for their daily lives. At the same time, some of the gifts mentioned such as the pouches can be used as a packaging tool to store your products that you are selling. Firstly, the pouches can make your packaging look more interesting and unique. This may allure your potential consumers into being curious about the products sold. And this is the first time into enticing them to make purchases. Secondly, you are also offering a free gift to your consumers at the same time. It would act as an incentive to encourage purchases from them, as they would want to be entitled to such free gifts offered. Lastly, you can save on packaging cost as these pouches can simply be used to store your cosmetic products that you plan to sell. Such cost-effective marketing gifts would definitely be ideal in achieving your marketing aim!
It may seem silly if you were, for example, planning to give out a laptop case if you are in the cosmetic industry. Although a laptop case may have a higher perceived value than a small cosmetic pouch, but not all women who purchase cosmetics have a laptop at home. They may be more interested in mirrors where they can use when applying make up or pouches where they can store the cosmetics products they have just bought when receiving the marketing gifts.
Therefore, it is important to consider the type of marketing gifts you plan to offer without looking like you did not give a thought of your consumers.
Branding is able to help increase brand awareness for your company. A simple imprinting of your brand logo on the marketing gifts can help increase sales greatly as well. When users of your marketing gifts carry or use them in the public, other people would be able to notice your company brand name. Unknowingly, these marketing gifts would be able to help act as a free walking advertisement for your company! It is cost-effective yet practical to offer branded gifts to your consumers.
In the long run, brand loyalty may be built whereby consumers would come to think of your brand name the moment they plan to purchase cosmetic products. Do not belittle the power of branding, even if it is a small tag attached to the product. You never know when people may notice such small details. Hence, wait no more and start offering your very own branded marketing gifts to your consumers now to help boost sales!