Francine, a famous flour company in France has recently set up an online store to sell their branded promotional gifts.
By registering on the website, their customers can find recipes, news about the company, their best selling products, and even information on promotional items. Some examples include branded aprons, bread knives, tin boxes, etc.
To redeem these promotional gifts, you can either pay for it in euros or if you’re short in cash, you can always pay with a combination of points and euros. One of the more popular gifts is the bread cutting knife. It would make a great belated Mother’s Day gift!
By branding these types of day-to-day products, it would:
- drives sales with an incentive product and
- increase brand visibility in the long run, (these products will be reused over time)
If you want to know more about this kind of promotion, you may check out these blogs: