Tesco in UK is currently having this ongoing promotion by one of the oldest port producers, Taylor’s Port. What exactly makes this promo a winner? Read on to find out…

Taylors Port And Cheeseboard Selection Promotions

Other than the bottle of Taylor’s Port Select, the promo pack also comes with these attractive goodies…

  • Walkers Oatcakes
  • Tiptree Chutneys
  • Cheese Knives
  • Taylor’s Cheeseboard

Related Products Promo Strategy – Why these products?

Oatcakes, Chutneys and Cheese go well with Port’s! What a smart way to enhance customer’s experiences when they enjoy the brand’s product. Simply pack the other matching or related items into the promo pack capture attention in the stores.

 Attractive Packaging

We like how the brand displays its contents in the pack, such arrangement provides clear visibility. Excellent choice of color adds value to the promo pack, drawing more customers, increasing sales for the company.


Taylor’s cheeseboard with its brand logo will serve as a brand reminder for customers whenever they use it. Brilliant marketing move by the company. However, we feel that the perceived value of this promo can be further increased if brand logo is engraved on wooden handle of the cheese knives.

For other related promotions, check out…