Everybody knows the best way to keep your shortbread cookies fresh and crunchy is to store them in a biscuit tin box. Remember the old vintage boxes placed on the top shelve of the cupboard in which your grandmother used to hide her delicious cookies?
Tintin is a very famous comic character in Europe, known by both children and their parents.
By projecting Tintin’s image on the tin box, Delacre insures maximum exposure to the product – it is recognized by the family as a whole.
This is a clear example of a successful licensing agreement because it provides:
- Familiarity to consumer due to the showcasing of a known & liked character
- Encourages new consumer to sample the product
- Enhance product & company’s image
- Differentiate the product from competitors
Considering a similar idea? Please feel free to contact ODM & our Buying Office. We remain at your disposal for any promotional ideas or request you may have!