Everybody knows the best way to keep your shortbread cookies fresh and crunchy is to store them in a biscuit tin box. Remember the old vintage boxes placed on the top shelve of the cupboard in which your grandmother used to hide her delicious cookies?

Delacre is a famous shortbread cookie brand bringing back this old tradition with its own tin box showcasing Tintin artwork.

Tintin is a very famous comic character in Europe, known by both children and their parents.

By projecting Tintin’s image on the tin box, Delacre insures maximum exposure to the product  – it is recognized by the family as a whole.

This is a clear example of a successful licensing agreement because it provides:

  • Familiarity to consumer due to the showcasing of a known & liked character
  • Encourages new consumer to sample the product
  • Enhance product & company’s image
  • Differentiate the product from competitors

Considering a similar idea? Please feel free to contact ODM & our Buying Office. We remain at your disposal for any promotional ideas or request you may have!

See also our Tea Tool, promotional box and more details about the recent HK Licensing Show.