Usually on a bottle of wine or liqueur, it is hard to find space to convey your promotional messages to your customers. Labels can only be so big before all the additional details can destroy the bottle’s overall look and vibe.
Solution – Add a creative touch to your bottles with bottle neckers; an extension to your bottle which which hangs around the neck. It acts as a platform for your drink to catch the eye of the consumer and can take many forms.
Homogeneous drink categories like bottled water especially rely on promo mechanisms apart from price competition. Utilizing bottle neckers to decorate your bottle with attractive promotional gifts definitely means your brand will stand out from the rest. Also, bottle neckers provide unlimited space for additional information, gimmicks or promotional campaigns.
In this era of competitive marketing, bottle neckers have already turned from essential to indispensable for any drinks/oil/alcohol brands out there…..
The only way to stand out from your competitors is to communicate differentiation to your consumers; the most practical and cost effective way to show it would be through bottle neckers.
On the right you can see Captain Morgan giving away a free customised tumbler glass as a Gift with Purchase to promote sales of their drinks.
Here are some interesting ways on how you can improvise your bottle necker and utilize it to provide marketing which can be of personal value and has meaning to your consumers:
Much of the time the Promotional Products industry connects bottle neckers with alcohol and beverages. However, they can be used for basically anything that is bottled. From sauce (look at Hot Sauce and Bottle Neckers), oil (Olive oil bottle necker promos) to shampoo, detergents and the endless list goes on…
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