Recently the American courier delivery service company conducted an interesting promotional campaign with the collaboration of 2Go travel.
The Purple play promotion was a marketing campaign by FedEx Express Philippines in collaboration of another big Filipino travel provider company. The customers were asked to ship using FedEx services at a 2Go Express outlet or at a FedEx world service centre in order to participate in a raffle. For each shipment, the client was given a Purple play game card, valid for an in-store ‘scratch & win’ and an entry in the online lottery.
As you can see from the photo, the top three prizes, online raffle exclusive, were 100,000 Philippine pesos in gift certificates, an iPad Air and an iPad Mini. As for the prizes of the in-store ‘scratch & win’, a FedEx plane model, a plush plane, stationery set and a key chain and then also a 2GO Express note pad, pen and fan. In the advertisement itself shows a wide range of prizes, which make it look very attractive for both the type and the perceived large range of prizes.
To sum up, FedEx thought about two separate competitions differenced in two separate levels. A more direct and reachable level is the ‘scratch & win’ competition and a higher and more appealing level is then represented by the online lottery. This is a very smart promotional campaign and we will explain why.
In this campaign, all prizes are FedEx branded and customized. Indeed, it would be a great idea to customize each product to match your own company or event’s theme. We, therefore, would like to suggest plenty of ideas for trucks, planes, ship or even made-to-measure models. As for plush toys, be aware of complying to international standards, being safe for children, carry out all the required revisions. Regarding the stationary set and keychain, you would be surprised to discover how infinite sort of models are there: post-it pens, 6-in-1 pens, lava lamp pens, and many others.
Keen on creating something similar for your brand? Enquire @ ODM for more ways and explanation on how you can vastly improve your business. Our product designers will be able to provide you with multiple unique and interesting ideas for you to wow consumers and increase brand recognition. The specialists here is capable of assisting you throughout every process to ensure a pleasant experience. Contact ODM now!
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