Premium sports eye wear brand Oakley is currently offering this deal through Hong Kong optical chain Lenscrafters. Buy any Oakley product in their stores and get a free Oakley 3D chain.
Meant to be worn over the neck, the chain is fashioned after military style dog tags, giving it a sporty tough look for customers. The front and back of the tags are printed and embossed with the Oakley logo respectively.This gives the chain a simplistic and sleek design that goes with Oakley’s design philosophy.
This helps encourage outdoor sports enthusiasts to buy Oakley as their eye wear of choice (rewarding those who do so) helping Oakley’s marketing and brand positioning.
It also uses attention drawn from this promotion to create publicity for the Oakley sponsored 2011 Ironman China event, improving marketing for that event and benefiting by association.
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